THE PIN–UP QUOTE: ISAY WEINFELD
Well, Humor is an important part of my personality, if not the most important. It’s something that’s in my blood and was always with me from the beginning. From when I started doing films, even before conceptual art. I always tried to do things with a sense of humor. It’s true that my projects are often linked with an idea of luxury and I am not going to complain about that, even if luxury isn’t something that makes me happy.
People are very much into labels: “You did the Fasano Hotel so you know how to do this…” But the funny thing is that after I designed the restaurant for the Fasano and it was voted the most elegant restaurant in Brazil, I got a call from McDonald’s to design their restaurants.